PROJECT OVERVIEW

AN ICON IN THE SOUTH WEST, AND NOW IN PERTH - PINJARRA BAKERY IS THE GO-TO ROAD TRIP STOP. WITH UPCOMING EXPANSION, THEY WERE LOOKING TO SOLIDIFY THEIR BRAND IDENTITY ACROSS KEY DEMOGRAPHICS AND THAT’S WHERE WE CAME IN. A PLAN WAS HATCHED FOR 2 CAMPAIGNS, BOTH STILLS AND VIDEO, TO SHOWCASE TWO KEY DEMOGRAPHICS ENJOYING THIS ICONIC WEST AUSSIE FAVOURITE.